Mon 18 Jan 2010
Bank of America Online Banking: A Critical Evaluation
Posted by bstefans under Bank of America: A Critical Evaluation1 Comment
Bank of America Online Banking: A Critical Evaluation provides a detailed, easy-to-read critical evaluation of Bank of America Online Banking. It argues that the great portion of the bank’s revenue accrued through overdraft fees is often the result of the deceptive and confusing nature of the online banking site.
The average citizen has no choice but to rely on debit and credit cards for many transactions, which are impossible to track on paper due to the ubiquity of virtual transactions. The BoA online banking center, despite its fluffy tutorials and FAQs, does not make this task easier, but rather conceals the increasingly complex nature of virtual transactions.
This analysis, while informal, integrates the new fields of software studies and data visualization with perennial complaints about the abuses of the banking industry. It argues for a complete transformation in how online (and other forms of virtual) banking is conducted rather than the cosmetic policy changes of recent years.
Contents:
Introduction
Chapters
1. “Perhaps I am not good enoughâ€â€”the new guilt paradigm
2. A response to bad press—the Clarity Statement
3. The InfoCenter—style without substance
4. The search function within the banking center—formless information
5. Selective education—no “cascading fees†in the search results?
6. Online bill pay—where are the pending checks?
7. Divide and confuse—related information is spread across several pages
8. Overdraft fees—the criminalization of the U.S. citizen
9. “Reviews” of online banking sites—extensions of public relations
10. Conclusions
Appendix I: Screen Captures from Bank of America websites
Appendix II: “The Card Game: Overspending on Debit Cards Is a Boon for Banksâ€
Appendix III: “5 Sneaky Overdraft Trapsâ€
Appendix IV: Escalating a Complaint and the Executive Email Carpet Bomb
Appendix V: Final Chat Session with Bank of America Customer Service
Brian Kim Stefans is a professor of English and Digital Humanities at the University of California, Los Angeles. The observations and opinions as expressed in this pamphlet are solely that of the author and do not reflect the views of UCLA, nor were any funds from UCLA used in the research or writing.
Note:
This post is a section of Bank of America Online Banking: A Critical Evaluation. This essay is also available as a book which can be downloaded for free at Lulu (where an inexpensive, not-priced-for-profit print edition can also be purchased) and at Scribd. The table of contents for the blog version of this essay can be seen in its entirety here.
January 21st, 2010 at 8:17 am
All I have to say is, “Amen.”
I bought a product recently and the label on the package said, “By opening this package, you consent to rules and policies contained in the enclosed owner’s manual.” But you can’t read the manual without opening the package.
What passes for business these days is nothing more than fraud and racketeering. People allow themselves to get all flustered about tax money being spent to support a civil society. Yet there is no political action targeting the real strain placed on people’s finances (and futures) posed by commonplace banking practices.
I hope that your work leads to some thinking about these issues.